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Softreflector Origami Fox

Reflectors for the soul

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Seoul Reflector made in EU CE certified

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Founded 2002

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Feeling blue? We are—and it looks pretty good.

#ReflectiveAccessories #RetailBuyers #PromotionalProducts #BrandedMerchandise #RoadSafety

Feeling blue? We are—and it looks pretty good.

#ReflectiveAccessories #RetailBuyers #PromotionalProducts #BrandedMerchandise #RoadSafety

Reflective season has officially started.

The days are getting shorter, yet many people are still used to moving around as if visibility were not an issue. In traffic, that can be extremely dangerous.

That is why we created a reflector people will actually want to wear. Modern, practical and gender-neutral, it works for children, teenagers and adults—and looks good even in daylight.

Easy to attach to a jacket, backpack, handbag or any garment with a loop.

Available for both retail collections and customised promotional giveaways.

✓ CE-compliant
✓ Suitable for all ages
✓ Easy to attach
✓ Designed for everyday use
✓ Customisation available

Contact us for wholesale and promotional enquiries.

#PromotionalProducts #BrandedMerchandise #CorporateGifts #RetailBuyers #RoadSafety

Reflective season has officially started.

The days are getting shorter, yet many people are still used to moving around as if visibility were not an issue. In traffic, that can be extremely dangerous.

That is why we created a reflector people will actually want to wear. Modern, practical and gender-neutral, it works for children, teenagers and adults—and looks good even in daylight.

Easy to attach to a jacket, backpack, handbag or any garment with a loop.

Available for both retail collections and customised promotional giveaways.

✓ CE-compliant
✓ Suitable for all ages
✓ Easy to attach
✓ Designed for everyday use
✓ Customisation available

Contact us for wholesale and promotional enquiries.

#PromotionalProducts #BrandedMerchandise #CorporateGifts #RetailBuyers #RoadSafety

Valencia nights hit different — so does visibility. ✨
Meet Strap Seoul: a sleek reflective strap designed to keep you seen from up to 300 meters away.

Whether you’re riding a Brompton, walking the dog, commuting, or heading out after dark — this little strap does big work.
Attach it to your bag / jacket / bike / stroller and let the light do the talking.

One of my favorite details in this series: Tom (our founder) & our daughter, out in the city glow — because safety isn’t a campaign… it’s personal.

Perfect for:
• Retail (stylish, practical, easy to display)
• Giveaways / promos (high perceived value, genuinely useful)

Want it for your store or next campaign? DM us — in giveway sector we sell through distributors.

#roadsafety #brompton #commutebetter #giveaways #retailproducts

Valencia nights hit different — so does visibility. ✨
Meet Strap Seoul: a sleek reflective strap designed to keep you seen from up to 300 meters away.

Whether you’re riding a Brompton, walking the dog, commuting, or heading out after dark — this little strap does big work.
Attach it to your bag / jacket / bike / stroller and let the light do the talking.

One of my favorite details in this series: Tom (our founder) & our daughter, out in the city glow — because safety isn’t a campaign… it’s personal.

Perfect for:
• Retail (stylish, practical, easy to display)
• Giveaways / promos (high perceived value, genuinely useful)

Want it for your store or next campaign? DM us — in giveway sector we sell through distributors.

#roadsafety #brompton #commutebetter #giveaways #retailproducts

Our rock, Senior Sales Manager Heiki introduces a new addition to our collection: a reflector with a built-in compass. 🧭✨

A smart everyday safety accessory for adults and kids alike — and especially educational for children, as it encourages learning directions while staying visible.

Because it’s a reflector, it can genuinely save lives in more than one way:
✅ improved visibility in traffic
✅ extra orientation support outdoors

Interested for retail or promotional use? DM us for colour options and availability. #roadsafety #reflect #commutebetter #giveaways #retailproducts

Our rock, Senior Sales Manager Heiki introduces a new addition to our collection: a reflector with a built-in compass. 🧭✨

A smart everyday safety accessory for adults and kids alike — and especially educational for children, as it encourages learning directions while staying visible.

Because it’s a reflector, it can genuinely save lives in more than one way:
✅ improved visibility in traffic
✅ extra orientation support outdoors

Interested for retail or promotional use? DM us for colour options and availability. #roadsafety #reflect #commutebetter #giveaways #retailproducts

We’re excited to share a special project: promotional reflector products made for Supercell games. 🎮✨
These were produced as custom promo items — and we’re genuinely proud that Supercell chose us as the manufacturer.

If you’re looking for high-quality promotional products that people will actually use (and that keep them safer), we’d love to help.
Custom designs • retail-ready packaging • CE compliant options • many color combinations.

Contact us for ideas, minimums, and a quick quote. #roadsafety #reflect #supercell #giveaways #retailproducts

We’re excited to share a special project: promotional reflector products made for Supercell games. 🎮✨
These were produced as custom promo items — and we’re genuinely proud that Supercell chose us as the manufacturer.

If you’re looking for high-quality promotional products that people will actually use (and that keep them safer), we’d love to help.
Custom designs • retail-ready packaging • CE compliant options • many color combinations.

Contact us for ideas, minimums, and a quick quote. #roadsafety #reflect #supercell #giveaways #retailproducts

Today it’s a more serious (and informative) moment. 😊

We love humor and having fun — but when it comes to safety products, sometimes it’s best to keep it clear and concrete. So in this video, our CEO explains the Reflective Strap properly: what it is, what’s new in the latest version - product that works so well for retail and giveaways.

Filmed at Ambiente in Frankfurt.

Questions, wholesale, color options? DM us. #roadsafety #reflect #commutebetter #giveaways #retailproducts

Today it’s a more serious (and informative) moment. 😊

We love humor and having fun — but when it comes to safety products, sometimes it’s best to keep it clear and concrete. So in this video, our CEO explains the Reflective Strap properly: what it is, what’s new in the latest version - product that works so well for retail and giveaways.

Filmed at Ambiente in Frankfurt.

Questions, wholesale, color options? DM us. #roadsafety #reflect #commutebetter #giveaways #retailproducts

New product!!! Officially released at Ambiente in Frankfurt: STRAP.

This is the next-gen version of our best-selling strap — now mixed with fabric for a more fun + trendy look.
✨ World-first fabric reflector strap
✅ CE compliant
🎨 Many color combinations
© Softreflector design / copyright

Perfect for retail and giveaways / promotional campaigns.
Email for assortment & color options.

Keywords: reflector strap, fabric strap, CE, retail, giveaway, promotional, safety accessory, made in Europe, Estonia. #roadsafety #reflect #commutebetter #giveaways #retailproducts

New product!!! Officially released at Ambiente in Frankfurt: STRAP.

This is the next-gen version of our best-selling strap — now mixed with fabric for a more fun + trendy look.
✨ World-first fabric reflector strap
✅ CE compliant
🎨 Many color combinations
© Softreflector design / copyright

Perfect for retail and giveaways / promotional campaigns.
Email for assortment & color options.

Keywords: reflector strap, fabric strap, CE, retail, giveaway, promotional, safety accessory, made in Europe, Estonia. #roadsafety #reflect #commutebetter #giveaways #retailproducts

“Happy birthday Tom! This one’s for you.” 🎁✨ (a pink Softreflector at Ambiente, Frankfurt)
“Uh… it’s not my birthday.”
“It is your birthday — and this will save your life (and your soul).” 😄

Tom still wouldn’t take it because… it’s pink and “from the Ladies Collection.” 🤷‍♂️
His loss — because for many women this is exactly the kind of birthday gift that’s actually useful + cute. 💗✨

Meet Softreflector’s NEW Pink Collection, presented at Ambiente in Frankfurt.
Retailers / distributors: DM to add it to your assortment.

“Happy birthday Tom! This one’s for you.” 🎁✨ (a pink Softreflector at Ambiente, Frankfurt)
“Uh… it’s not my birthday.”
“It is your birthday — and this will save your life (and your soul).” 😄

Tom still wouldn’t take it because… it’s pink and “from the Ladies Collection.” 🤷‍♂️
His loss — because for many women this is exactly the kind of birthday gift that’s actually useful + cute. 💗✨

Meet Softreflector’s NEW Pink Collection, presented at Ambiente in Frankfurt.
Retailers / distributors: DM to add it to your assortment.

“Happy birthday Tom! This one’s for you.” 🎁✨ (a pink Softreflector at Ambiente, Frankfurt)
“Uh… it’s not my birthday.”
“It is your birthday — and this will save your life (and your soul).” 😄

Tom still wouldn’t take it because… it’s pink and “from the Ladies Collection.” 🤷‍♂️
His loss — because for many women this is exactly the kind of birthday gift that’s actually useful + cute. 💗✨

Meet Softreflector’s NEW Pink Collection, presented at Ambiente in Frankfurt.
Retailers / distributors: DM to add it to your assortment.

“Happy birthday Tom! This one’s for you.” 🎁✨ (a pink Softreflector at Ambiente, Frankfurt)
“Uh… it’s not my birthday.”
“It is your birthday — and this will save your life (and your soul).” 😄

Tom still wouldn’t take it because… it’s pink and “from the Ladies Collection.” 🤷‍♂️
His loss — because for many women this is exactly the kind of birthday gift that’s actually useful + cute. 💗✨

Meet Softreflector’s NEW Pink Collection, presented at Ambiente in Frankfurt.
Retailers / distributors: DM to add it to your assortment.

“Happy birthday Tom! This one’s for you.” 🎁✨ (a pink Softreflector at Ambiente, Frankfurt)
“Uh… it’s not my birthday.”
“It is your birthday — and this will save your life (and your soul).” 😄

Tom still wouldn’t take it because… it’s pink and “from the Ladies Collection.” 🤷‍♂️
His loss — because for many women this is exactly the kind of birthday gift that’s actually useful + cute. 💗✨

Meet Softreflector’s NEW Pink Collection, presented at Ambiente in Frankfurt.
Retailers / distributors: DM to add it to your assortment. #roadsafety #reflect #commutebetter #giveaways #retailproducts

“Happy birthday Tom! This one’s for you.” 🎁✨ (a pink Softreflector at Ambiente, Frankfurt)
“Uh… it’s not my birthday.”
“It is your birthday — and this will save your life (and your soul).” 😄

Tom still wouldn’t take it because… it’s pink and “from the Ladies Collection.” 🤷‍♂️
His loss — because for many women this is exactly the kind of birthday gift that’s actually useful + cute. 💗✨

Meet Softreflector’s NEW Pink Collection, presented at Ambiente in Frankfurt.
Retailers / distributors: DM to add it to your assortment. #roadsafety #reflect #commutebetter #giveaways #retailproducts

Introducing our newest innovation from Ambiente in Frankfurt: a reflector with a built-in thermometer.
A truly unique product — safety + a smart everyday feature in one small detail.

If you’re a retailer or distributor and want it in your assortment, send a DM. #roadsafety #reflect #thermometer #giveaways #retailproducts

Introducing our newest innovation from Ambiente in Frankfurt: a reflector with a built-in thermometer.
A truly unique product — safety + a smart everyday feature in one small detail.

If you’re a retailer or distributor and want it in your assortment, send a DM. #roadsafety #reflect #thermometer #giveaways #retailproducts

We are the evolution in pedestrian safety-security field - we are the future! EST. 2002 and still going strong😎 #safetyfirst #sustainability #madeinestonia #lifestyle #ambiente #design #product #production #greatideas

We are the evolution in pedestrian safety-security field - we are the future! EST. 2002 and still going strong😎 #safetyfirst #sustainability #madeinestonia #lifestyle #ambiente #design #product #production #greatideas

💖 Stay safe, stay visible! Whether it’s a walk with loved ones or a late-night adventure, let’s shine bright in the dark! ✨ Your safety is our heart’s priority. 💡 Visibility saves lives—spread love and light wherever you go! #StaySafe #VisibilityMatters #HeartsInTheDark #LoveAndLight 💛

💖 Stay safe, stay visible! Whether it’s a walk with loved ones or a late-night adventure, let’s shine bright in the dark! ✨ Your safety is our heart’s priority. 💡 Visibility saves lives—spread love and light wherever you go! #StaySafe #VisibilityMatters #HeartsInTheDark #LoveAndLight 💛

✨ Meet Pipi, the cutest Papillon rocking our reflective crown collar tag! 👑✨ Safety and style in one—keeping your furry friend visible to drivers in the dark 🌙🚗 #StaySafe #ReflectiveStyle #CrownTag #DogSafety #estoniandesign #businessgifts #heijastin #corporategifts #madeinestonia #advertising #papillon #kingitus @_sacred.paws

✨ Meet Pipi, the cutest Papillon rocking our reflective crown collar tag! 👑✨ Safety and style in one—keeping your furry friend visible to drivers in the dark 🌙🚗 #StaySafe #ReflectiveStyle #CrownTag #DogSafety #estoniandesign #businessgifts #heijastin #corporategifts #madeinestonia #advertising #papillon #kingitus @_sacred.paws

Parking Meters that Make a Statement 🚗💡

For over 15 years, we’ve been creating parking meters—not the reflective kind, but the kind that keeps you safe from parking tickets! 🅿️✨

Our meters come in all sorts of shapes, and yes, you can customize your own! Choose from two durable options: sticker (no stains or fading) or plastic. 🛠️

Stay safe, stay ticket-free, and make a statement with your custom parking meter!

#ParkingSolutions #CustomParkingMeters #DistributorOpportunities #CityParking #ParkingInnovation #StreetSafety #ParkingManagement #NoParkingTicket #SmartParking #B2Bsolutions #PublicSafety #UrbanPlanning #ParkingTech #FreeParkingTime #CustomizableProducts

Parking Meters that Make a Statement 🚗💡

For over 15 years, we’ve been creating parking meters—not the reflective kind, but the kind that keeps you safe from parking tickets! 🅿️✨

Our meters come in all sorts of shapes, and yes, you can customize your own! Choose from two durable options: sticker (no stains or fading) or plastic. 🛠️

Stay safe, stay ticket-free, and make a statement with your custom parking meter!

#ParkingSolutions #CustomParkingMeters #DistributorOpportunities #CityParking #ParkingInnovation #StreetSafety #ParkingManagement #NoParkingTicket #SmartParking #B2Bsolutions #PublicSafety #UrbanPlanning #ParkingTech #FreeParkingTime #CustomizableProducts

Small yet effective and practical. RLA - reflective lace accessories. Refined, stylish and functional. #staysafe #madeinestonia #eestidisain #ärikingitused #helkur #giveaway #heijastin

Small yet effective and practical. RLA - reflective lace accessories. Refined, stylish and functional. #staysafe #madeinestonia #eestidisain #ärikingitused #helkur #giveaway #heijastin

🖤 Stand Out. Stay Safe. Shine On. 🖤

This season, elevate safety with style. Our premium reflectors are not just about visibility—they’re about making a powerful statement. Whether you’re on the move or making an impression, our designs ensure you’re seen with confidence.

✨ Perfect for giveaways, corporate gifts, and retail collections. Proudly crafted in Estonia, merging quality with bold aesthetics. ✨

Let’s light up the streets together. Equip your customers with safety they’ll love to wear. Contact us today to explore our collection or creating something new and start shining bright.

📩 Partner with us and elevate your offering. 📩

#BeSeen #ReflectYourStyle #EstonianDesign #safetywithstyle

🖤 Stand Out. Stay Safe. Shine On. 🖤

This season, elevate safety with style. Our premium reflectors are not just about visibility—they’re about making a powerful statement. Whether you’re on the move or making an impression, our designs ensure you’re seen with confidence.

✨ Perfect for giveaways, corporate gifts, and retail collections. Proudly crafted in Estonia, merging quality with bold aesthetics. ✨

Let’s light up the streets together. Equip your customers with safety they’ll love to wear. Contact us today to explore our collection or creating something new and start shining bright.

📩 Partner with us and elevate your offering. 📩

#BeSeen #ReflectYourStyle #EstonianDesign #safetywithstyle

Right quality reflector gives you freedom.
Freedom without worrying if ´they’ see me - you know `they’ do.
Our reflectors are a statement with style.
If you’re a business, looking for the giveaways with best quality, a true gift which actually saves lives, look no more - you’ve found it.
Just tell your partner, the professionals who make your every wish come true. They will help you to create something stylish yet practical - with our help!
#reflectors #producer #madeinestonia #thebestreflectors #saveslives #autumn #bevisible #giveaways #heijastin
#reflex #refleks #softreflector #retail @distributors

Right quality reflector gives you freedom.
Freedom without worrying if ´they’ see me - you know `they’ do.
Our reflectors are a statement with style.
If you’re a business, looking for the giveaways with best quality, a true gift which actually saves lives, look no more - you’ve found it.
Just tell your partner, the professionals who make your every wish come true. They will help you to create something stylish yet practical - with our help!
#reflectors #producer #madeinestonia #thebestreflectors #saveslives #autumn #bevisible #giveaways #heijastin
#reflex #refleks #softreflector #retail @distributors

Friends! The year has flown by and we are happy to be back at the PSI 🤩 Hope to see You in hall 10, booth D41 for the next days 🩵🍪

Friends! The year has flown by and we are happy to be back at the PSI 🤩 Hope to see You in hall 10, booth D41 for the next days 🩵🍪

It’s been few years since participating at the PSI (Düsseldorf). It is time for our return, it feels right. World is ready for our present - your future - again💫 #staysafe #wearethebest #innovative #trustworthy #madeinestonia #btob #wearesafety #embracinglife

It’s been few years since participating at the PSI (Düsseldorf). It is time for our return, it feels right. World is ready for our present - your future - again💫 #staysafe #wearethebest #innovative #trustworthy #madeinestonia #btob #wearesafety #embracinglife

Life is precious. We should recognise, register and appreciate every single moment. One tiny thing each one of us can do, is to take care of one another - if not for ourselves, then for your loved ones. We have produced pedestrian reflectors for over 20 years, we are the leader in this sector, we know how fragile human life is and we know what it takes to make a good quality product which will probably save your life in traffic one day. It doesn’t matter if you think you are big character enough and everyone sees you anyway. From dusk till dawn, without a proper reflector, you are just a shadow. Don’t ruin your life cutting corners over that perspective, you will thank that small reflector later 😉 #softreflector #reflex #refleks #bevisible #traffic #livesmatter #autumn #winter #dontbeashadow #madeinestonia #estonia #friends #family

Life is precious. We should recognise, register and appreciate every single moment. One tiny thing each one of us can do, is to take care of one another - if not for ourselves, then for your loved ones. We have produced pedestrian reflectors for over 20 years, we are the leader in this sector, we know how fragile human life is and we know what it takes to make a good quality product which will probably save your life in traffic one day. It doesn’t matter if you think you are big character enough and everyone sees you anyway. From dusk till dawn, without a proper reflector, you are just a shadow. Don’t ruin your life cutting corners over that perspective, you will thank that small reflector later 😉 #softreflector #reflex #refleks #bevisible #traffic #livesmatter #autumn #winter #dontbeashadow #madeinestonia #estonia #friends #family

Make sure Your family members are safe with Softreflector’s reflectors. We are the best. We do the best. Actually, we do even more: sustainable production and sustainable products 😎 And everybody knows if You do not wear a reflector, you’re out of fashion. #safetyfirst #reflective #scandinaviandesign #scandinavianstyle #fashion #heijastin #reflex #refleks

Make sure Your family members are safe with Softreflector’s reflectors. We are the best. We do the best. Actually, we do even more: sustainable production and sustainable products 😎 And everybody knows if You do not wear a reflector, you’re out of fashion. #safetyfirst #reflective #scandinaviandesign #scandinavianstyle #fashion #heijastin #reflex #refleks

Exhibiting at one of the world’s most powerful exhibition Spielwarenmesse. Proud to be here and it seems the feelings are mutual with visitors - they are happy to see us here again 😘 safety and quality does matter! Ps! We’re known by innovation and always being one step ahead of presence, therefore it shouldn’t surprise you that we’ve done it again! At this exhibition we’re proud to reveal our new biodegradable collection which will definitely turn heads 😎 #safety #biodegradable #reflector #sustainability #beseen #bevisible

Exhibiting at one of the world’s most powerful exhibition Spielwarenmesse. Proud to be here and it seems the feelings are mutual with visitors - they are happy to see us here again 😘 safety and quality does matter! Ps! We’re known by innovation and always being one step ahead of presence, therefore it shouldn’t surprise you that we’ve done it again! At this exhibition we’re proud to reveal our new biodegradable collection which will definitely turn heads 😎 #safety #biodegradable #reflector #sustainability #beseen #bevisible

We’re here! Exhibiting at Spielwarenmesse again. Our products and booth really stand out as always. We’re introducing our new biodegradable collection and it’s receiving a great feedback from the visitors. All our products meet the new PPE standard EN 17353:2020 Safety does matter! #spielwarenmesse #nuremberg #exhibitions #biodegradable #EN17353:2020 #softreflector #safety #traffic #bevisible #lifematters #heijastin #reflex #pedestrian #beseen

We’re here! Exhibiting at Spielwarenmesse again. Our products and booth really stand out as always. We’re introducing our new biodegradable collection and it’s receiving a great feedback from the visitors. All our products meet the new PPE standard EN 17353:2020 Safety does matter! #spielwarenmesse #nuremberg #exhibitions #biodegradable #EN17353:2020 #softreflector #safety #traffic #bevisible #lifematters #heijastin #reflex #pedestrian #beseen

Yes, it is Summer but the Autumn is not far either. Microsoft cares and we are proud 😎 #softreflector #safety @softreflector_retail

Yes, it is Summer but the Autumn is not far either. Microsoft cares and we are proud 😎 #softreflector #safety @softreflector_retail

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