About Us

Softreflector LLC is a family company. Everything we do, we do with passion.
We started production at 2002 August when the owner Toomas was making the reflectors and Helina doing the sales. Our first employee joined Softreflector at 2003, he is our rock; right and left hand, Heiki Hiis. 

From the beginning, the idea was to start producing something interesting - appealing, and same time do it the best we can! During the years, we've taken reflectors to another level.  Our product range is world's biggest, we can do almost anything, so just let your fantasy fly :)

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We take sustainability very seriously. We do realise that reflective material is and can only be made with PVC involved. But to neutralise the damage we've taken serious measures and believe that at the end of the day, our footprint is as minimum as it can be. All our production waste goes to recycling, our product packaging is plastic free on most of the product categories. We put daily effort into minimising our footprint. 

Yes, our products are not the cheapest but this has never been our aim. Our aim has been offering the best result, the best quality-price balance and outstanding design. For us, sustainability and our future generations life quality matters most.

 

We have been a leader in this industry for many years. We invent new products and mentality daily basis. We are the only reflector producer which does not start the product production starting with "it has to be cheap price whatever cost", for us, the idea itself, innovation and quality come first, then we start to work on how to make the product most efficient way.  

We have invented some cool products, which are used all over the globe nowadays. 

 

Softreflector is currently working on taking our packaging to FSC level etc. 

You, buyer are always welcome to contact and ask us anything related to the pedestrian safety, it is our main aim to raise the acknowledge and necessity of such products. Together we will make the world safer place!

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Yours,
 

Softreflector team